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Whatever your brand needs next, it's probably here.
Whatever your brand needs next, it's probably here.
From the strategy that makes everything else make sense through to the identity, website, packaging, campaign, and the activation people talk about long after.
Tell us what you're working on
Tell us what you're working on
Brand strategy
Brand identity
Brand touchpoints
Online & offline campaigns
Activations & pop-ups
11+ years building brands
100+ brands transformed
How we build hell-yes brands
A strong brand isn't one thing. It's a sequence where each phase makes the next one work harder.
Not ready for a full brand journey yet?
1
Brand Strategy
Title
Foundation
Most brands have a logo. Fewer have a position. Almost none have a documented strategic foundation their whole team works from. This is where that changes - we go deep into your business, your market, your customer, and come back with a clear answer to the only question that matters: what do you own, and why should anyone care?
Our Signature Service
The Brand Move - the full 1:1 strategy engagement
Our structured workshop process. Discovery, a facilitated session with your team, synthesis, and the Brand Bible - the definitive document that tells everyone what the brand is, what it stands for, and how it shows up. Done with you, led by us.
This can mean
Strategic Workshop & Positioning
1
A facilitated working session that surfaces what your brand actually is - the position it can own, the customer it's really for, what makes it genuinely different. Not a meeting. A structured process built on 11 years of methodology.
Workshop facilitation
Market & competitor analysis
Positioning statement
Customer definition
Brand Bible
2
The deliverable every brand needs and almost none have. Who you are, who your customer is, what you own in the market, how you talk and show up. Give it to your new hire, your agency, your designer. No briefing required.
Brand core & values
Customer profiles
Tone of voice
Messaging pillars
Content direction
Brand Architecture & Portfolio Strategy
3
Multiple products, services, or divisions that need to work together without cancelling each other out. We build the logic - how they relate, where they sit, what each one stands for within the bigger picture.
Portfolio architecture
Sub-brand strategy
Naming strategy
Brand hierarchy
Strategic Workshop & Positioning
A facilitated working session that surfaces what your brand actually is - the position it can own, the customer it's really for, what makes it genuinely different. Not a meeting. A structured process built on 11 years of methodology.
Workshop facilitation
Market & competitor analysis
Positioning statement
Customer definition
Brand Bible
The deliverable every brand needs and almost none have. Who you are, who your customer is, what you own in the market, how you talk and show up. Give it to your new hire, your agency, your designer. No briefing required.
Brand core & values
Customer profiles
Tone of voice
Messaging pillars
Content direction
Brand Architecture & Portfolio Strategy
Multiple products, services, or divisions that need to work together without cancelling each other out. We build the logic - how they relate, where they sit, what each one stands for within the bigger picture.
Portfolio architecture
Sub-brand strategy
Naming strategy
Brand hierarchy
Strategic Workshop & Positioning
A facilitated working session that surfaces what your brand actually is - the position it can own, the customer it's really for, what makes it genuinely different. Not a meeting. A structured process built on 11 years of methodology.
Workshop facilitation
Market & competitor analysis
Positioning statement
Customer definition
Brand Bible
The deliverable every brand needs and almost none have. Who you are, who your customer is, what you own in the market, how you talk and show up. Give it to your new hire, your agency, your designer. No briefing required.
Brand core & values
Customer profiles
Tone of voice
Messaging pillars
Content direction
Brand Architecture & Portfolio Strategy
Multiple products, services, or divisions that need to work together without cancelling each other out. We build the logic - how they relate, where they sit, what each one stands for within the bigger picture.
Portfolio architecture
Sub-brand strategy
Naming strategy
Brand hierarchy
Have a strategy question or not sure where your brand stands? Tell us what you're working on.
2
Brand Identity
Title
Identity
Every visual decision - the logo, the colors, the typography, how images feel - communicates something. The question is whether it's communicating what you actually mean. This is where strategy becomes something people can see, feel, and recognize instantly.
This can mean
Full Visual Identity System
1
Built from the strategy up. A complete brand system designed to be consistent, scalable, and impossible to confuse with anyone else in your category.
Logo & logo system
Color palette & usage rules
Typography system
Icon & graphic language
Brand guidelines document
Brand Identity Expansion
2
You have a logo and some colors but not much to actually work with. The designer who built it didn't think past the file. We extend what exists into a full working system - without starting over.
Brand system audit
Visual language extension
Missing asset development
Updated brand guidelines
Application templates
Brand Guidelines & Asset Library
3
Already have a brand but no one follows it consistently? We build the reference document and asset system your team and external partners can actually use - and will.
Comprehensive brand guide
Do's and don'ts
Editable master templates
Full asset export package
Full Visual Identity System
Built from the strategy up. A complete brand system designed to be consistent, scalable, and impossible to confuse with anyone else in your category.
Logo & logo system
Color palette & usage rules
Typography system
Icon & graphic language
Brand guidelines document
Brand Identity Expansion
You have a logo and some colors but not much to actually work with. The designer who built it didn't think past the file. We extend what exists into a full working system - without starting over.
Brand system audit
Visual language extension
Missing asset development
Updated brand guidelines
Application templates
Brand Guidelines & Asset Library
Already have a brand but no one follows it consistently? We build the reference document and asset system your team and external partners can actually use - and will.
Comprehensive brand guide
Do's and don'ts
Editable master templates
Full asset export package
Full Visual Identity System
Built from the strategy up. A complete brand system designed to be consistent, scalable, and impossible to confuse with anyone else in your category.
Logo & logo system
Color palette & usage rules
Typography system
Icon & graphic language
Brand guidelines document
Brand Identity Expansion
You have a logo and some colors but not much to actually work with. The designer who built it didn't think past the file. We extend what exists into a full working system - without starting over.
Brand system audit
Visual language extension
Missing asset development
Updated brand guidelines
Application templates
Brand Guidelines & Asset Library
Already have a brand but no one follows it consistently? We build the reference document and asset system your team and external partners can actually use - and will.
Comprehensive brand guide
Do's and don'ts
Editable master templates
Full asset export package
Working on an identity - new, expanded, or updated? Tell us where you are.
3
Brand Presence
Title
Presence
The identity is done. Now it needs to exist in the real world - on your website, your packaging, your pitch deck, your social feed. This is where strategy and identity get built into everything your customer actually touches.
This can mean
Web Design & Development
1
A website that looks like your brand and moves people toward the action you need them to take. Structure, story, design, and build - handled by the same team, from the same strategic base.
Content strategy & page structure
UX and conversion design
Custom development
CRM, booking & e-commerce integrations
SEO foundations
Packaging & Print
2
Packaging is a brand decision, not a production task. We structure your full product range so every SKU belongs to the same family - then design it to stand out where it counts, from concept to print-ready files.
Product range architecture
Packaging design system
Label & structural design
Print-ready files & dielines
Supplier coordination
Social Media Presence
3
Branded templates your team can use, a content direction that fits your brand voice, and setup that makes consistency easy to maintain. Works best with an existing visual identity to build from.
Branded templates (post, story, carousel, reel cover, highlight)
Profile & bio visual setup
Content direction guide
Optional: monthly ongoing content support
Sales & Pitch Decks
4
A pitch deck, capability deck, or investor presentation built around your brand story and structured to move people. Narrative, design, and templates your team can update without breaking the brand.
Story structure & messaging
Pitch & capability deck design
Investor presentation
Editable team templates
Web Design & Development
A website that looks like your brand and moves people toward the action you need them to take. Structure, story, design, and build - handled by the same team, from the same strategic base.
Content strategy & page structure
UX and conversion design
Custom development
CRM, booking & e-commerce integrations
SEO foundations
Packaging & Print
Packaging is a brand decision, not a production task. We structure your full product range so every SKU belongs to the same family - then design it to stand out where it counts, from concept to print-ready files.
Product range architecture
Packaging design system
Label & structural design
Print-ready files & dielines
Supplier coordination
Social Media Presence
Branded templates your team can use, a content direction that fits your brand voice, and setup that makes consistency easy to maintain. Works best with an existing visual identity to build from.
Branded templates (post, story, carousel, reel cover, highlight)
Profile & bio visual setup
Content direction guide
Optional: monthly ongoing content support
Sales & Pitch Decks
A pitch deck, capability deck, or investor presentation built around your brand story and structured to move people. Narrative, design, and templates your team can update without breaking the brand.
Story structure & messaging
Pitch & capability deck design
Investor presentation
Editable team templates
Web Design & Development
A website that looks like your brand and moves people toward the action you need them to take. Structure, story, design, and build - handled by the same team, from the same strategic base.
Content strategy & page structure
UX and conversion design
Custom development
CRM, booking & e-commerce integrations
SEO foundations
Packaging & Print
Packaging is a brand decision, not a production task. We structure your full product range so every SKU belongs to the same family - then design it to stand out where it counts, from concept to print-ready files.
Product range architecture
Packaging design system
Label & structural design
Print-ready files & dielines
Supplier coordination
Social Media Presence
Branded templates your team can use, a content direction that fits your brand voice, and setup that makes consistency easy to maintain. Works best with an existing visual identity to build from.
Branded templates (post, story, carousel, reel cover, highlight)
Profile & bio visual setup
Content direction guide
Optional: monthly ongoing content support
Sales & Pitch Decks
A pitch deck, capability deck, or investor presentation built around your brand story and structured to move people. Narrative, design, and templates your team can update without breaking the brand.
Story structure & messaging
Pitch & capability deck design
Investor presentation
Editable team templates
Need one of these or not sure which applies? Tell us what you're working with.
4
Campaigns & Activation
Title
Activation
Most campaigns look fine and do nothing. The ones that work start with the real reason someone buys, switches, or stays loyal - and build outward from there. Concept, messaging, key visuals, full rollout. Whatever channels the idea needs.
This can mean
Online & Offline Campaigns
1
From insight to every last asset. We start where most agencies skip - the insight that makes a campaign worth making. Then everything from there: concept, messaging, key visuals, and the full rollout across whatever channels the idea needs.
Consumer insight & campaign strategy
Creative concept & messaging framework
Key visual system
Channel executions (social, digital, OOH, TV, print)
Creative briefs for production partners
Campaign rollout management
Real Life Activations
2
Experiences that stay with people. Pop-ups, events, installations, and activations built around what your customer actually does and feels - not around the logo and a banner. If people don't stop, feel something, and talk about it afterward, we haven't done our job.
Activation concept & strategy
Experience & spatial design
Branded touchpoint design
Production coordination
Online & Offline Campaigns
From insight to every last asset. We start where most agencies skip - the insight that makes a campaign worth making. Then everything from there: concept, messaging, key visuals, and the full rollout across whatever channels the idea needs.
Consumer insight & campaign strategy
Creative concept & messaging framework
Key visual system
Channel executions (social, digital, OOH, TV, print)
Creative briefs for production partners
Campaign rollout management
Real Life Activations
Experiences that stay with people. Pop-ups, events, installations, and activations built around what your customer actually does and feels - not around the logo and a banner. If people don't stop, feel something, and talk about it afterward, we haven't done our job.
Activation concept & strategy
Experience & spatial design
Branded touchpoint design
Production coordination
Online & Offline Campaigns
From insight to every last asset. We start where most agencies skip - the insight that makes a campaign worth making. Then everything from there: concept, messaging, key visuals, and the full rollout across whatever channels the idea needs.
Consumer insight & campaign strategy
Creative concept & messaging framework
Key visual system
Channel executions (social, digital, OOH, TV, print)
Creative briefs for production partners
Campaign rollout management
Real Life Activations
Experiences that stay with people. Pop-ups, events, installations, and activations built around what your customer actually does and feels - not around the logo and a banner. If people don't stop, feel something, and talk about it afterward, we haven't done our job.
Activation concept & strategy
Experience & spatial design
Branded touchpoint design
Production coordination
Have a campaign brief or an activation in mind? Tell us what you're planning.
Smart Starters
Not ready for the full thing? Start here.
Not every brand problem needs a full engagement. These are defined, ready-to-buy services for founders who need something specific - now. Each one is designed to give you something immediately useful and show you exactly where to go next.
Subscription +
Brand Audit
Find out exactly what's working and what isn't.
$640
/fixed
You send us what you have. We review your brand across every touchpoint - visual identity, messaging, positioning, how you show up online and offline. You get a clear written assessment: what's strong, what's broken, and what to fix first.
Estimated delivery: 8 business days
What's included:
Written brand audit
Priority action list with clear next steps
30-minute debrief call
Subscription +
Brand Audit
Find out exactly what's working and what isn't.
$640
/fixed
You send us what you have. We review your brand across every touchpoint - visual identity, messaging, positioning, how you show up online and offline. You get a clear written assessment: what's strong, what's broken, and what to fix first.
Estimated delivery: 8 business days
What's included:
Written brand audit
Priority action list with clear next steps
30-minute debrief call
Subscription +
Brand Audit
Find out exactly what's working and what isn't.
$640
/fixed
You send us what you have. We review your brand across every touchpoint - visual identity, messaging, positioning, how you show up online and offline. You get a clear written assessment: what's strong, what's broken, and what to fix first.
Estimated delivery: 8 business days
What's included:
Written brand audit
Priority action list with clear next steps
30-minute debrief call
Subscription +
Brand Audit
Find out exactly what's working and what isn't.
$640
/fixed
You send us what you have. We review your brand across every touchpoint - visual identity, messaging, positioning, how you show up online and offline. You get a clear written assessment: what's strong, what's broken, and what to fix first.
Estimated delivery: 8 business days
What's included:
Written brand audit
Priority action list with clear next steps
30-minute debrief call
Subscription +
Brand Clarity Sprint
The essential strategy without the full engagement.
$1,600
/fixed
A focused version of The Brand Move for brands that need real strategic direction but aren't ready for the full process. One working session with HEELS MAKE DEALS® founders, followed by a strategy document you can actually use: where your brand sits, who it's for, and how it talks.
$800 now, $800 after the session
Estimated delivery: 10-12 business days
What's included:
Pre-session brand intake
60 min 1:1 strategy session
Strategy doc: positioning statement, core customer definition, brand character
Subscription +
Brand Clarity Sprint
The essential strategy without the full engagement.
$1,600
/fixed
A focused version of The Brand Move for brands that need real strategic direction but aren't ready for the full process. One working session with HEELS MAKE DEALS® founders, followed by a strategy document you can actually use: where your brand sits, who it's for, and how it talks.
$800 now, $800 after the session
Estimated delivery: 10-12 business days
What's included:
Pre-session brand intake
60 min 1:1 strategy session
Strategy doc: positioning statement, core customer definition, brand character
Subscription +
Brand Clarity Sprint
The essential strategy without the full engagement.
$1,600
/fixed
A focused version of The Brand Move for brands that need real strategic direction but aren't ready for the full process. One working session with HEELS MAKE DEALS® founders, followed by a strategy document you can actually use: where your brand sits, who it's for, and how it talks.
$800 now, $800 after the session
Estimated delivery: 10-12 business days
What's included:
Pre-session brand intake
60 min 1:1 strategy session
Strategy doc: positioning statement, core customer definition, brand character
Subscription +
Brand Clarity Sprint
The essential strategy without the full engagement.
$1,600
/fixed
A focused version of The Brand Move for brands that need real strategic direction but aren't ready for the full process. One working session with HEELS MAKE DEALS® founders, followed by a strategy document you can actually use: where your brand sits, who it's for, and how it talks.
$800 now, $800 after the session
Estimated delivery: 10-12 business days
What's included:
Pre-session brand intake
60 min 1:1 strategy session
Strategy doc: positioning statement, core customer definition, brand character
Subscription +
Social Starter Pack
Post consistently without the brand falling apart.
$2,000
/fixed
Branded templates for your five core content formats, a one-page content direction guide, and profile setup visuals - everything your team needs to keep the brand consistent across every post. Requires existing brand elements to work from.
Estimated delivery: 10-15 business days
What's included:
5 branded content templates (post, story, carousel, reel cover, highlight)
Profile & bio visuals
One-page content direction guide
Subscription +
Social Starter Pack
Post consistently without the brand falling apart.
$2,000
/fixed
Branded templates for your five core content formats, a one-page content direction guide, and profile setup visuals - everything your team needs to keep the brand consistent across every post. Requires existing brand elements to work from.
Estimated delivery: 10-15 business days
What's included:
5 branded content templates (post, story, carousel, reel cover, highlight)
Profile & bio visuals
One-page content direction guide
Subscription +
Social Starter Pack
Post consistently without the brand falling apart.
$2,000
/fixed
Branded templates for your five core content formats, a one-page content direction guide, and profile setup visuals - everything your team needs to keep the brand consistent across every post. Requires existing brand elements to work from.
Estimated delivery: 10-15 business days
What's included:
5 branded content templates (post, story, carousel, reel cover, highlight)
Profile & bio visuals
One-page content direction guide
Subscription +
Social Starter Pack
Post consistently without the brand falling apart.
$2,000
/fixed
Branded templates for your five core content formats, a one-page content direction guide, and profile setup visuals - everything your team needs to keep the brand consistent across every post. Requires existing brand elements to work from.
Estimated delivery: 10-15 business days
What's included:
5 branded content templates (post, story, carousel, reel cover, highlight)
Profile & bio visuals
One-page content direction guide
/
Selected case studies
See our work
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What do our clients say
Hear directly from brand leaders that have worked with us.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Tell us what you're working on.
/
About us
Who you'll be building with
Kate and Sabba founded Heels Make Deals in 2014 with one belief - that bold thinking and outstanding creative belong together.
11 years and 100+ transformed brands later, that belief keeps proving itself right. We're a team of strategists and creatives who ask the hard questions, go where others won't, and make work that actually lands.
11 years
in FMCG, hospitality & consumer brands
100+
brand transformations internationally