What's HEELS MAKE DEALS®?
Building brands across
Beauty & Wellness
FMCG
Hospitality
Food & Beverage
Fashion
Tech
Lifestyle
11+ years building brands
100+ brands transformed
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Our story
We chose our kind of different. Now we help brands find theirs.
Our story started in 2014 with Kate and Sabba - two creatives who decided early on that blending in was never going to be the plan.
In a world where safe was always the right answer and agencies definitely didn't picture two young women with bold ideas (yes, that was 2014) - we weren't always taken seriously. Until the work spoke for itself. Then the skeptics became our biggest fans.
So we doubled down on exactly what made us different. And built Heels Make Deals to prove one thing: your "different" isn't a problem to manage. It's exactly the reason people care.
Eleven years and 100+ brands later, that belief is still running everything we do. Because a brand that knows exactly what it is - and commits to it completely - is one of the most valuable things a business can own.
Trusted by brands that lead the way
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HEELS MAKE DEALS founders
Meet the founders
Katerina Horka
Co-founder + Creative Director
🏃 Running over therapy
🐈⬛ Cat person
🌴 California-obsessed
✈️ Always somewhere new
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Sabina Samuel
Co-founder + Business Development
Sabba has always been a visual artist at heart. Together with Kate, she pitched for - and won - their first major client before either of them had graduated, just as her first daughter was born. That mix of ambition, independence and making it all work helped shape the spirit of HEELS MAKE DEALS.
Today, she leads client relationships and business development, connecting the studio with the right people and opportunities while keeping the creative vision sharp.
Outside the studio, she loves contrast - quiet nature and busy cities in equal measure. Her two daughters come first, fairness matters deeply to her, and good food and a cold beer are hard to beat. She’s also a board member at the Young Talents Foundation.
👧👧 Girl mom x2
🎨 Visual artist
🍺 Beer over wine
🌱 YTF board member
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The team
The team that makes it happen.
We're a team of talented designers, strategists, copywriters and other creative magicians - always pushing the limits of what a brand can be. We stay hands-on from the first idea to final execution, because we care about the result as much as you do.
Want to be part of the journey?
We're always on the lookout for A-players who know their craft and actually deliver. If that's you - say hi.
HEELS MAKE DEALS® in the wild