Sustainable maternity fashion for what comes next
WO-MUM is a maternity-fashion brand creating timeless clothing for pregnancy and nursing from sustainable materials. We built a feminine identity and social system around quality, circular use and modern motherhood.
Type
Services & Industry
About the brand
WOMUM is a high-quality maternity fashion brand that offers a sustainable approach for the everyday modern mum, during her pregnancy and nursing period. Their garments are designed by local designers and made in Europe with eco-responsible manufacturing methods that produce high-quality sustainable materials.
WOMUM aims to promote sustainability by being a part of circular fashion - through upcycling their garments via their renting option.
Sustainable materials
WOMUM uses high-quality, durable materials that are kind to the planet and that stand the test of time. The garments have multiple life cycles. After they have been loved by multiple mums and can no longer be rented; they are always donated to those in need.
The brand believes that fashion shouldn’t come at the expense of the planet, and they’re committed to minimizing the impact on the environment.
Color palette
Selected color palette complements the current brand colors in use. In combination, the colors reflect timeless, modern style of WOMUM garments while the soft earthy tones represent the conscious approach of the brand and create emotional connection.
Fonts
Selected typography reflects the kind and loving tone of voice the brand speaks to fellow mothers with. We use elegant fonts in thoughtful combinations and a simple, yet characteristic typeface for all body text.
Brand pillars
Convenient purchase options
Motherhood can be unpredictable, so WOMUM offers both buying and renting options. Whether you want to wear a piece temporarily or keep it forever, WOMUM gives you the flexibility you need.
Sustainability and reusability
WOMUM believes fashion should not come at the expense of the planet. Each piece is made from high-quality, long-lasting materials and designed to live through multiple life cycles before being donated to those in need.
Community of WOMUMs
WOMUM is more than a maternity fashion brand - it is a supportive community from one mother to another. It offers guidance, tips, and a sustainable wardrobe for every step of motherhood.
Visual elements
handmade heart
original designs of garments made with love. signature red color
dashed lines
and framing, represents sewing, visually connects to logo
custom icons
gentle design of icons relates to different topics or explains purchasing options
canvas texture
communicates quality materials, sustainable, durable products
mood photography
aesthetic style of atmospheric photography in combination with product photography
Social media feed
Post types
Custom pictograms
Elegance and sustainability
WO-MUM offers collections that are not only beautiful and feminine but also practical, with respect for local production and craftsmanship values. Each piece of clothing tells a story of sustainability, diversity, and style that transcends trends and aims for long-lasting elegance.
At Czech Design Week, held in the iconic Galerie Mánes in Prague, WO-MUM shone with a booth designed by the creative team at Heels Make Deals. This booth not only showcased the exceptional pieces from WO-MUM’s collection but also highlighted its focus on sustainability. Thanks to the thoughtful design and atmosphere the booth created, WO-MUM was perceived as one of the most elegant and striking presentations of the event.
