Giving mineral water a bubbly personality
Water by Radenska turns naturally bubbly mineral water into a stylish lifestyle ritual, celebrating playful energy, female confidence, and the personality of every bubble.
Type
Services & Industry
A bubbly lifestyle brand for a new generation
Water by Radenska is a naturally bubbly mineral water introduced to the Czech and Slovak market by Kofola. The brand needed to feel fresh, stylish, and attractive to a younger female audience, while still keeping a connection to the iconic Radenska heritage.
The new identity turned the product’s natural effervescence into a playful visual world. Clean design, bold pink energy, quirky illustrations, and five female characters helped Water by Radenska feel less like ordinary bottled water and more like a confident lifestyle ritual.
Challenge
Kofola is Czechia and Slovakia's leading beverage company. They approached our studio and tasked us with devising the complete brand design, packaging and marketing campaign for their bottled water Radenska.
Radenska is a renowned Slovenian bottled mineral water, first introduced to the Czech and Slovak market in 2017.
Our challenge was to make Water by Radenska look as fabulous on the outside as it is on the inside.
Solution
We set about developing a clean, stylish and elegant visual design. Water by Radenska is bubbly and effervescent just like the women who drink it. We have encapsulated this playful, rebellious spirit in the essence of our design.
We were responsible for the whole product portfolio and felt it was important to incorporate the three iconic Radenska hearts from her Slovenian sister brand in our designs. The effervescent qualities were represented in the form of quirky illustrations and highlighted the bubbly personalities in five amazingly unique women.
Result and evaluation
From our rebranding a nationwide campaign was born. We took the bubbly revolution to the city through both static and digital media. We created an entire pink universe above the heads of passengers on the Prague metro. Florenc station is one of the busiest in the city and thousands of passengers passed through our bubbly world for more than two months.
We also created a buzz online, we launched an influencer campaign and a high profile takeover of Water by Radenska’s Instagram account.
Our five heroines featured in fun YouTube bumper ads and we created pink, bubbly inspired merchandise. WATER by Radenska became a lifestyle, a bubbly ritual.
