Making AI-powered intimacy feel safe and playful
VAVA is an AI-assisted intimacy platform that helps couples and curious singles start more open conversations about pleasure and desire. We created an approachable identity and digital system designed to reduce shame and build trust.
Type
Services & Industry
The taboo around pleasure
Female pleasure has been suppressed for centuries and is still largely a taboo subject. Sexual Education stops at reproductive science.
Everybody wants to be ‘good in bed’ but honest conversations about what our partners want and like are still rare.
Meet Vava
VAVA is the conversation 'icebreaker’. It’s an AI assisted app for couples to facilitate an open discussion. Interactive education for happier couples and curious singles.
Finally ask what you always wanted to know but until now were to afraid to ask.
Vava is your safe place where you can open up about your sexual desires, gain more information on topics that interest you and connect with your partner in interactive and fun way to spice up your intimate lives together.
Our approach
With the VAVA visual identity we are creating a safe, trustworthy and personal space where our audience feels free to open up and share their secrets. Identity should not feel too masculine neither too feminine, we create a unisex balance even though the main core is to focus on HER.
Visual approach feels confident, not too boring, not too aggressive. We want to keep room for our users imaginations therefore we are symbolic, blurry and mysterious.
Visual solution
Blurry images create intimacy and create space for users imagination.
Vava gradients are one of the key elements of the visual identity. With gradients we create various mysterious, intimate and sexy moods. We use these elements to achieve calming and safe enviroment.
Color palette
We use a specific color palette uniquely created for VAVA. Throughout the app design we also create a visual balance between the amount of black and white color to achieve trustworthy environment with that darker sexy flavour to it.
This contemporary/artsy visual approach differenciates VAVA from other similar apps which tend to use generic impersonal, cliché illustrative communication.
Logo design
When designing the VAVA logo we aimed to communicate the purpose of the app, which is filling the space between two partners and the information gap. We searched inspiration in body shapes, symbolic connection, the VA letters itself. The “VA” letters can in our case also represent the symbols for sexuality
V — /the chalice/ the symbol of water and the womb, one of the most ancient symbol of female divinity
A — /the blade/ the upward moving triangle, a symbol of aspiration or rising up, male force and fire
