A beverage brand for everyday heroes
Targa began as Kofola’s Sicilian citrus lemonade line, inspired by Mediterranean flavor, the legendary Targa Florio race and the spirit of everyday heroes. As the range grew, we evolved its visual world across new drinks, flavors and formats without losing its distinctive character.
Type
Services & Industry
Expanding Targa into a premium beverage universe
Targa began as Kofola’s line of lemonades made with Sicilian citruses - a tribute to bold flavor, Mediterranean spirit, and the golden age of motorsport. Named after the iconic road race, it blends a spirit of heroism and adrenaline with the full, sun-drenched flavors of ripe fruit.
After a string of successful collaborations, Kofola a.s. brought us in once again - this time to expand Targa Florio’s universe.
Our mission: connect the brand’s heroic story and premium positioning to a new category of tonics, and adapt its identity for evolving formats and audiences.
What we did:
Our long-term work with Targa focused on smart, cohesive brand growth - from creating their signature line of tonics, to extending formats like the 1.33L bottle and sleek can designs. We introduced new flavors, refined packaging across all SKUs, and crafted visual assets ready to scale across retail, gastro, and digital.
Tonics line development
New 1,33 bottle format
New flavour & format adaptations
Key visuals & assets
Signature tonics line
We developed Targa first-ever tonic range, facing the unique challenge of connecting the brand's heroism and legacy with the fresh, light world of tonics-a category with different rules than lemonades. Our goal was to keep what makes the brand iconic, but reinterpret it for a new context.
Crafted packaging for classic and flavored tonics, blending luxury cues with clarity and shelf impact
Integrated heritage symbols into a modern tonic context
Established a visual blueprint for future product extensions
Visual pillars
Motorism & victory
Sicilian ingredients
Tonic visual language
True to the brand
It got big: 1,33L bottles
As Targa expanded into larger retail formats, we extended the full 1.33L PET line-keeping the brand’s premium edge front and center, even in mass-market environments.
Designed a unified system for both lemonades and tonics that works seamlessly across the new format
Translated glass-bottle elegance into bold, high-impact PET
Used rich color fills, signature gold accents, and consistent layouts for strong shelf presence
These bottles prove that scale can still be stylish - no compromises required.
New flavour & format adaptations
We introduced a bold new lemonade flavor - Maracuja e Mandarino - expanding Targa visual world with a deep, distinctive purple and pushing the palette into richer territory.
As the whole Targa product line shifted to a sleeker, taller can format, it started to lose the premium feel of the original wide design. Kofola brought us in to bring that elegance back.
We recalibrated layout, spacing, and proportions for sleek formats - refining both lemonade and tonic cans to feel elegant, balanced, and unmistakably Targa.
Key visuals
To support Targa Florio’s growing portfolio across retail and gastro, we developed a flexible set of key visuals built for visibility, storytelling, and scale.
Cohesive visuals for tonics and 1.33L bottles
Adaptable across print, digital, and in-store
Modular system built for consistency and impact
Results
Our collaboration propelled Targa from a strong lemonade brand to a premium, unified beverage line spanning tonics and new formats.
✅ Brand cohesion: Lemonades and tonics now share a seamless visual identity, connecting heroism with freshness across every SKU.
✅ Premium shelf impact: 1.33L bottles and sleek cans retain elegance and stand out, even in mass-market settings.
✅ Expanded flavour & palette: The introduction of Maracuja e Mandarino brought bold new color and energy to the brand.
✅ Consistent experience everywhere: Key visuals and modular assets ensure the brand shines across retail, gastro, and digital channels.
✅ Ready for growth: Every detail is designed for adaptability, setting Targa Florio up for future expansion.
Targa Florio now commands attention—on shelf, in campaigns, and in the minds of consumers.
Brand manifesto
I’m Targa. I am sea salt crystallized in the glow of the Sicilian sun.
I am the laurel of victory and the celebratory rose of those who have become legends of a unique race.
