Branding the accessory inside iconic handbags
Popona is a family business making handcrafted organizers for premium handbags from brands such as Hermès, Chanel and Louis Vuitton. We created a confident identity and packaging system able to sit naturally beside the luxury products it protects.
Type
Services & Industry
About Popona
Popona is a Czech family-owned business specializing in creating and selling bag organizers and accessories designed to complement luxurious handbags. These meticulously handcrafted organizers are made from high-quality materials and are tailored to fit specific handbag types.
„Although women are excited about the exquisite design when purchasing luxury handbags, they are often dissatisfied with the unstructured and disorganized interior of the bag,”
says Denisa, the founder and CEO of the Popona brand. says Denisa, founder and CEO of the brand. Popona is the ideal solution.
Heels Make Deals rebrand
Popona has been operating in the Czech market for several years. It manufactures handbag accessories for the world’s most luxurious brands such as Louis Vuitton, Goyard, Chanel, Dior, Hermes, and others. If the customer decides to invest in luxury goods, choosing an organizer is their next logical step. The new visual identity allows Popona to proudly and confidently stand on the same level as these brands.
Connecting with Heels Make Deals was a logical solution – Popona’s target group is women. We created a complex visual identity for Popona that unifies visual communication.
Logo & the idea behind
The new logo is based on what Popona is dedicated to — the bag organization system. The first O in the word Popona symbolizes an open purse and one pocket inside. The name POPONA comes from the Hawaiian word for „pocket“.
Logo
The logo is complemented with the subtitle BESPOKE ORGANIZERS ensuring that the brand’s purpose is immediately apparent. It is also possible to use the separate word Popona, or just a reversed significant O as a brand symbol.
Palette
The color palette consists of tones of brown, from dark to hazel to reddish, which corresponds to the color of quality leather. It also contains light beige shades. Overall, the palette evokes a feeling of luxury and looks elegant.
Patterns
The identity is supplemented by patterns based on the main significant shape.
Product display
Popona products are luxurious and elegant, and its display on the website should reflect that. We’ve designed a system that simply showcases the product and hints at which handbag the organizer is made for.
