Turning chocolate into a luxury ritual
KRASNA is a premium dark-chocolate brand created as an empowering ritual of self-gifting for women. We shaped its identity and packaging into a sensual design object built around confidence, indulgence and display-worthy detail.
Type
Services & Industry
Luxurious & empowering chocolate brand
The idea behind the KRASNA brand and its visual identity is to elevate chocolate bar to sensual, design experience. This luxurious chocolate brand differs from competition mainly by its empowering concept and unique message. Each box represents a little reminder that women should always find and exceptional moment just for themselves.
Not just a box of chocolate
Luxury chocolate with 74% cocoa is available in two variants of design boxes. We have created a distinctive red&black artwork that evokes passion, taste and self-confidence. The box is complemented by gold details and inside you will find two bars of exclusive dark chocolate, wrapped in black tissue paper. The design of the box was also intended as an accessory or aesthetic element to complete any interior. KRASNA is here to remind us every day of the importance of treating ourselves as queens and enjoying every moment of it.
Intense delight
Our cover is a work of art. Endless inspiration. It awakens all senses. At first glance, we feel an intense taste of chocolate. The vivid red color represents passion, tones of black act for elegance, minimalism and mystery.
Logo design
The logotype is one of the key elements of the KRASNA brand. We aimed to emphasize the premium quality of the chocolate and were mainly inspired by high end fashion brands. The logotype is simple, bold and timeless.
Born in the city of fashion
The creator of KRASNA, Jana Kundrátová, has been inspired by her stay in Paris. The idea to create an exceptional chocolate experience that celebrates women’s beauty and self love was born there.
KRASNA chocolate
KRASNA was created to elevate chocolate into a sensual design experience. The premium 74% dark chocolate brand, free from artificial sweeteners and added sugar, celebrates women’s beauty, self-love, and the importance of taking a moment just for yourself.
Inspired by Paris, the brand stands out through its strong concept and distinctive packaging designed by Heels Make Deals. Bold red and black artwork evokes passion, taste, and confidence, while gold details and black tissue paper create a luxurious unboxing experience.
Beautiful inside and out, the box was designed to be kept as an aesthetic object - a reminder to make everyday life more beautiful.
