Where sport meets creative expression
Adidas Here to Create connects sport with creativity and self-expression. In this self-initiated concept, we developed a colorful poster language designed for outdoor, street and social campaign placements.
Type
Services & Industry
Illustration and poster concept
For this concept, we created a colorful poster direction that feels energetic, expressive, and made for the street. The visuals combine hand-drawn illustration, bold color blocks, dynamic lines, and fashion-inspired attitude to communicate the idea of creating your own movement.
A visual language made to move
The design system uses bright pink, orange, yellow, and turquoise tones to create instant impact. Hand-drawn lines bring a raw, creative feeling, while the Adidas logo grounds the concept in a recognizable sportswear world. The result is a playful, confident visual direction that feels urban, expressive, and ready for posters, outdoor placements, and social media.
