Unifying a growing beauty portfolio
Glamora is a nail-cosmetics and accessories brand serving a broad female audience with accessible professional products. We unified its expanding portfolio through a clean, playful identity and consistent packaging system.
Type
Services & Industry
Meet the client
Glamora was born from the success of her sister brand Ruscona. Glamora expands Ruscona's portfolio with nail and cosmetic accessories. Thanks to extensive portfolio of high quality products at the best price, it represents a smart choice for the nail community on the market. Glamora cares about the enviroment and takes the ecological aspect into account not only in packaging design.
Unification of an extensive portfolio
There are various products under the Glamora brand. Therefore the biggest challenge was to create consistency and unify the brand's portfolio, while keeping the visual fresh and clean.
Designed for wide target group
Glamora offers products for diverse female audience. It was essential to find a balance between playful and minimal visual style.
Glamora brand elements
Logotype Glamora
The Glamora logo is the central element across all visual outputs of the brand.
Consistent typographic layout
An element that maintains the recognizability of Glamora products across the extensive portfolio.
Illustrative elements
Another recognizable but highly variable element is the illustrative elements. It offers a wide range of options from elegant layouts to playful motives.
General color palette
Another significant brand element is the color palette, carefully selected for Glamora. The brand's color palette is wide enough to maximize the brand's potential in the context of creating specific color combinations for each product line.
Product lines
Basic line
Glamora apricot edition
Glamora Puri
Glamora minimal
Balancing the playful and minimal
