Launching a playful beauty sub-brand
Glamora Stampi is a professional nail-stamping line within the wider Glamora beauty portfolio. We created a playful sub-brand and packaging system that encourages creativity while remaining visibly connected to the parent brand.
Type
Services & Industry
Introducing the new Glamora sub brand
Glamora, a female founded nail cosmetics brand, expands their already wide product portfolio by professional nail stamping accessories. The new sub-brand Glamora Stampi offers everything you need for the new nail polish art trend. Long-term cooperation of Glamora and HEELS MAKE DEALS studio presents, as usual, complex and detail oriented project.
Interested in how we have unified the Glamora portfolio? See the Glamora case study.
Inspired by nail stamping technique
Stamping is a nail art technique where nail polish is applied to the folds of an engraved design plate and then transferred onto the surface of your nail using a stamper. Thanks to that, you can create unique nail art with the help of stamping plates, nail polishes and special silicone stamp.
Our approach
Inspired by the new fun trend, we have designed a fresh, playful, creative visual identity. When creating the design, we needed to keep the new sub-brand in line with our recent rebrand of Glamora. Our aim was to balance the elegance of Glamora and playfulness of Stampi. As stamping is a very creative technique, the branding istelf sparks creativity and allows endless usage possibilities.
Professional products
We have created a variety of stamping steel plates with milled motifs onto which the stamping polish is applied. A special scraper is to be used to wipe off the remaining polish off the plate. Thanks to the silicone stamp you can move the motif to the surface of the nail. As of today Stampi offers 30 collections of stamping plates, our studio has designed unique design paper cover for each one of them.
Brand elements
Logo inspired by stamping
The main inspiration for the logo was the process of the stamping as such.
Illustrative elements
As Stampi is a younger and more playful continutation of the Glamora brand, a similar yet distinct set of illustrative elements were created. We overlay the elements on top of each other as you do when working with the nail stamping technique.
Color palette
Unique color palette was handpicked to represent all the brand values of Glamora Stampi.
