Making Forbes 30 Under 30 feel personal
Forbes 30 Under 30 celebrates standout young talent and the ambition behind their achievements. We created the 'Mom, I Made It' concept, event theme and limited merchandise to turn recognition into a personal, memorable moment.
Type
Services & Industry
Forbes X HMD
Heels Make Deals’ collaboration with Forbes brought forth the concept for this year’s 30under30 - a selection of 30 Czech & Slovak most successful and outstanding individuals. Our concept “MOM, I MADE IT” was first introduced at the Forbes Warm-up party for the top-listed audience.
MOM, I MADE IT
Apart from being the theme of the night, “MOM, I MADE IT” was also a concept for a limited amount of original t-shirts designed by Heels Make Deals, that were gifted to the invitees. The t-shirts were designed as a reminder that our childhood dreams can come true if we work hard - so let’s make our moms (and dads) proud! We certainly are, as our artwork was a result of a collab with no one less special than Naima (7y.o.), Sabina’s amazingly aspiring daughter.
Read about the Warm Up night that took place at Chapter space: https://forbes.cz/kdo-je-mikyr-ptal-se-komik-kozub-mladi-z-vyberu-30-pod-30-se-sesli-na-warm-up-party/
Forbes article
The June edition of Forbes magazine is traditionally dedicated to the most powerful women in the Czech republic. Of course, Heels Make Deals couldn’t be missed out. Read about what our founders - Sabina Samuel and Katerina Horka had to say about advertisement, the reality of purchasing behavior and what most companies have overlooked.
Find out more about the vision of our studio and how we approach the world where women are the decision makers, in the Forbes article below: https://forbes.cz/tohle-je-zensky-svet-vitejte-v-kreativnim-studiu-heels-make-deals/
