Humanizing an ethical AI platform
Facetrace.ai is an ethical face-tracing AI platform built around accuracy, privacy, and human differences. We created a bold, human-centered brand identity to make advanced technology feel more approachable and trustworthy.
Type
Services & Industry
The ethical face-tracing AI
Facetrace is a face tracing AI platform that solves problems associated with accuracy and privacy. Facetrace.ai can be used as a base for numerous technologies working with face tracing. The product's target group is around 80% male and consists mainly of programmers, developers or researchers within startups, larger companies or universities.
Focus on human aspect
The general challenge artificial intelligence faces as a topic is that it often gets perceived as something unrelatable, cold and alienating for people. Although the visual communication of Facetrace reflects the advanced technological features, it was of great importance for us to put a special emphasis on the human aspect of the platform.
Facetrace is completely inclusive, faces biases, understands and respects human differences, and operates with accuracy. Human aspect was taken into account while creating the visual identity to evoke warm & sincere feelings as our target group - programmers, developers & researchers - are still above all human beings.
Logo design
Facetrace logo is a form of demonstration of the technology's principles. Composed of connected human face tracing points, a shape of the letter "F" has been formed within them, reflecting both product name and part of the human face. The logo connects the tracing technology and shape of the human face, custom design typography perfectly accompanies the logo symbol to resonate the Facetrace unique attributes.
The brand elements
Visually represented facial grid points reflected in the logo design are present in the whole branding. The dots grid elements illustrate the tracing method and evoke the 3D perception, the future of tech possibilities. Enriched with custom typography, the visual identity fully communicates technological progressivity, singularity and innovativeness.
Color palette
Vivid color palette in the form of blue, green and shades of black has been selected to communicate the innovative technological attributes in the branding. The bright, contrasting color combinations aim to capture your attention & enchant your mind. Taken all the brand elements altogether, the final image of the branding is a form of unique embodiment of the tech AI platform.
