Branding a multicultural hospitality destination
Bam Bu Dah was conceived as a multicultural hospitality destination on a boat, combining 34 suites, two bars, a club, gallery and restaurant. We created a dynamic identity that connected every part of the guest experience.
Type
Services & Industry
A floating world of art, food, and asian energy
Bam Bu Dah is a multicultural boat concept anchored in the center of Prague, combining 34 suites, two bars, a music club, a gallery, and a restaurant in one unexpected destination.
The visual identity flows through every part of the boat, from the entrance and restaurant to the lounge bar and suites. Inspired by Asian culture, modern graffiti, tropical jungle elements, music, and community, it creates a vibrant place where art meets food, rhythm, and freedom.
Who is the target group?
millenials, millenials +
20-35 years old
higher income
young travellers
groups of friends / solo travelers
What do they appriciate?
unexpected experience, comfort, chill vibe
unique place with soul, creative atmosphere
flexibility and non-formality
community
good food and drinks
A multicultural boat concept in the heart of Prague
We were honored to meet the exhilarating challenge of creating the concept and brand image of the multicultural sophisticated boat concept anchored in the center of Prague. Place that consists of 34 suites, 2 bars, music club, gallery and restaurant required dynamic branding effortlessly permeating all parts of the boat.
The footprint of asian culture is instantly recognisable as it runs throughout branding and interior of the boat while blending with modern art and culture.
Bam Bu Dah is a place you come to BE YOU
Come for the art, stay for the community.
Place that has a soul. Place that breathes and pulses. Vibrant space that awakens all your senses - full of art, music, great food and and drinks. One that attracts creative open-minded people. Place you can truly be yourself. Come as you are.
BE YOU.
Custom made art brushes
Inspired by Asian caligraphy, influenced by modern graffiti we have created custom made brush motives.
Interior
The visual concept we envisaged is felt seamlessly as you pass throughout the boat. It resonates from the entrance through restaurant all the way to the suites enhancing the guests enjoyment of the complete Bam Bu Dah experience.
Entering the jungle
Enter BAM BU DAH world through the jungle - greens, natural materials, swinging chairs and monkeys. We worked with leaves, trees, flowers and animals in the design to turn some parts of Bam Bu Dah into a tropical jungle.
Lounge bar
The jungle theme turns into sophisticated form in the main Bam Bu Dah bar.
Suddenly, the world feels different. Dark but wake mood, tropical plants & scents, upbeat music, sound of birds, seductive dimmed lights of rich colours.
The dominant feature of the space is the jungle artwork decorating the main bar
