Creating a bold sports visual language
Adidas is a global sportswear brand built around performance and self-expression. In this self-initiated concept, we explored how bold illustration and typography could create an expressive campaign language for sport and culture.
Type
Services & Industry
Girls are awesome
A campaign concept for Adidas built around confidence, movement, and individuality. The visual system combines expressive imagery, strong typography, and vibrant color accents to create an energetic language that feels contemporary, empowering, and adaptable across different campaign formats.
One idea, multiple key visuals
The key visuals translate the campaign into a flexible photographic system built around movement and strong female personalities. Consistent typography, logo placement, color treatment, and the “Girls Are Awesome” message connect the different scenes into one recognizable campaign language across social media, digital advertising, and outdoor formats.
