MEDIA GURU: Gynella prošla rebrandingem ve spolupráci se ženami

Česká značka Gynella představila novou vizuální identitu vytvořenou v součinnosti se ženami. Nový přístup ke komunikaci je koncipován jako konverzace ženy se ženou.

Date

/

Category

branding, women, women-centered design

branding, women, women-centered design

/


„Do vizuálu a komunikace jsme vnesly intimitu, příjemné prostředí a důvěrnost, která je důležitá pro každou z nás, a tedy i pro zákaznice Gynelly." — Sabina Samuel, art direktorka studia Heels Make Deals

Přečtěte si více v článku: mediaguru.cz – Gynella prošla ve spolupráci se ženami rebrandingem

Prohlédněte si celou case study zde.

Tags: branding, empower, GYNELLA, heaton, women

Latest Articles.

© Kanso Studio

Thoughts, ideas, and perspectives on design, simplicity, and creative process.

View all articles

View all articles

Feb 26, 2026

Culture-led activations in 2026: more than "doing something cool"

Culture-led brand activations in 2026 are more than ‘doing something cool.’ It means your brand shows up where people already are - fandoms, micro‑scenes, local rituals—and actually belongs there.

Feb 26, 2026

Culture-led activations in 2026: more than "doing something cool"

Culture-led brand activations in 2026 are more than ‘doing something cool.’ It means your brand shows up where people already are - fandoms, micro‑scenes, local rituals—and actually belongs there.

Jan 19, 2026

The 2026 Shift: Why Brands Are Going IRL, and How Phygital Activations Win Online Too

Phygital brand activations are pulling brands out of the feed and into real life — a strategy connecting physical experiences with online amplification as the new marketing standard.

Jan 19, 2026

The 2026 Shift: Why Brands Are Going IRL, and How Phygital Activations Win Online Too

Phygital brand activations are pulling brands out of the feed and into real life — a strategy connecting physical experiences with online amplification as the new marketing standard.